Posts in category marketing


marketing

Salesfusion Launches Spiffy New Marketing Automation Tool

Salesfusion has launched version 12 of its marketing automation solution. It rebuilt Salesfusion 12 from the ground up to provide an architecture robust enough to support “the easiest-to-use, most modern campaign creation tools available to marketers today,” said Greg Vilines, VP of product and engineering. It provides enterprise-grade power and features without the typical price tag, he added.

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marketing

Winning Tactics for Marketing in the Micro-Moment

Google believes that all the important consumer buying decisions happen in a brief flash of time. Understanding and responding to customer needs in those all-important, tiny moments is key to successful marketing, the company says. Specifically, they are the exact moments when people turn to a device because they want one or more of four things: to know, do, go or buy. Google has built a new marketing model around “micro-moments.”

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marketing

Verizon’s Reawakening

Verizon is finally snapping out of the doldrums it has been stuck in for the last several years. It seems to be on a comeback trail, thanks to its new advertising campaign. All of a sudden, it is blowing its own horn again. Verizon and Verizon Wireless in recent years have made many high-profile missteps, goofs and errors, but it looks as though the company is finally taking a different route.

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Casos PrácticosDestacadosmarketingMarketing & SocialMarketing de recomendaciónMarketing OnlinePerformance MarketingPersonalizaciónRetail Rocket

¿Cómo ha conseguido Dungelmann-Schoenen.nl un aumento de conversión del 13,3% ?

Las recomendaciones de productos y la personalización son dos conceptos que juntos tienen un fuerte poder, y así lo ha demostrado la empresa neerlandesa de zapatos y accesorios, Dungelmann Schoenen, que ha conseguido aumentar su conversión en un 13,3% …

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marketing

Most Marketers Struggle to Reach Targeted Customers

Sixty percent of the digital marketing professionals who responded to a recent survey reported difficulty in reaching their target audiences with messaging and content. Only 19 percent of those surveyed were “very familiar” with how automation could help drive marketing campaigns, according to Ytel. Fifty-eight percent of those surveyed said they liked to use phones for marketing.

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